Why you need SEO?
Search Engine Optimisation is the trend nowadays. This practice is considered by many as a means of advertising their websites. Rather than paying online advertisements which are indeed costly and its effectiveness is doubted. People in need of data or information usually use search engines like google, yahoo, MSN, etc. This is the job of search engine optimizers; to optimize keywords that match an individual’s searching need.
In contrast to paid online commercials and other methods. SEO establishes web traffic through search engines. You alone can confirm this through your personal experience with search engines. Wherein you particularly search for information and instantly click on the data that matches your search.
It is human instinct to utilize search engines for data. This is why SEO plays a very important role in acquiring web traffic for your website.
Search Engine Optimizers are paid to bring traffic to your website. So get your site optimized now and enjoy huge amounts of visitors and profit generating clicks on your website and hire the services of Search Engine Optimizers.
First, you need high quality contents. Though you plan to have your site search engine optimized, quality is still complimentary for effective results. That is why SEO services also focus on creating top high quality contents for your site.
Second, SEO’s emphasis is on its target market. Keywords are significant for web traffic that favours the searching trends of you audience. SEO develops these keywords to adapt specifically with your market.
Third, get your website rigged. SEO services also include graphic designing. Remember, a good and attractive website catches the eyes of your market.
Lastly, don’t hesitate. Pay for the services of Search Engine Optimisers. SEO professionals specialize on (of course) SEO. It’s their job and they are paid exclusively. They do whatever it takes to offer high quality services.
Time is precious. Optimizing your own site takes up too much time. An overall knowledge on SEO is needed and to top it all up? You still need contents, and link building. And all these are the job of hiring an SEO professional.
SEO is worth the investment. Think of the long-term. Yes, hiring SEO services involves money,and so asdoing it your own. Another question to that is: Is it effective and efficient? Well, yes if you value SEO services.
Top websites use this strategy. And this is why you need SEO; for excellent results.
Google +1 SEO
Google Plus 1 – or Google +1 was officially released today Thursday 2nd June 2011.
What is Google +1 you may ask?
Google +1 is a way for web users to give a vote of confidence for a website or webpage. The +1 is a bit like a Facebook “Like”. In order to get Google +1 functionality you need a Google account, such as a Gmail or Blogger account. With Google +1 you will be able to see your own +1′s and also the +1′s of your friends who also use Google +1. Your friends will be able to see your own +1′s too.
At the moment you can only see the +1′s of your friends you have registered in your Google account. You will not see any +1 button in Google SERPS if you are not logged into your Google account. The interesting thing here is that Google is starting to collect feedback from website users. This began with the rate and review feature in Google Places where people could give feedback on a business. This was useful for other web users who got to see write ups from other customers, and also useful to Google since they started to collect customer satisfaction data to use in their rankings. Websites with more “stars” got listed higher in Google search results for relevant keywords.
Google +1 & SEO
Google +1 is expected to get websites a higher click through rating in Google search since the +1′s will be viewable from the Google search results pages. At the moment you will only see the +1′s if you have a Google account and will only be able to see the +1′s of your friends. If you notice your friends have liked a certain website then it is going to make you more interested in it.
Google +1 & Serps
At the moment Google has made no indication that websites with more +1′s will rank higher in Google Search. However, it is certain that Google is now collecting this data and it is likely that this data will have an effect on Google search results in the future.
SEO Video Blog
We have just launched our SEO video blog. We will be publishing regular free SEO training tips. This first video is a general overview of what SEO is and can be used as a basic starting point for optimising your business website.
This article highlights some of the terminology used in Internet Marketing. It also features some hints and tips for getting your webite listed properly in Google search. Containts tips for both SEM and SEO. SEM is Search Engine Marketing – usually referring to pay per click programs like Google Adwords. With SEO we are talking about organic search engine promotion.
Here are the slides content in text form if you want to print it:
What is SEO?
- Search Engine Optimisation
- Make your website attractive to Google
- Make your website so it can be easily understood by Google
- Make your website seem important enough to Google to get high search rankings
- Drive leads, customers and sales to your business
Internet Marketing
- Search Engine Optimisation
- Search Engine Marketing
- Industry specific marketing
- Industry specific advertising
- Local area marketing
- Local area advertising
- Social media marketing
- And more!
Successful Google Adwords Campaigns
- Make use of well optimised pages on your website
- Use a different (optimised) landing page for each keyword group
- Use exact matches for keywords and reinforce these with identical keywords using broad match modifier but at a lower bid (roughly 30% less than the exact matches)
- Use keyword insertion in your ads
- Campaign settings: show ads as quickly as possible
- Budget: Set your campaign budgets so they just run out every day
Optimising Your Pages For Adwords
- Google wants to provide high quality content to searchers
- Optimised relevant pages get a high quality score in Adwords
- This means you get higher positions and cheaper clicks
- Use specific pages for each product & location you are targeting. Link your ads for each keyword group to the corresponding page on your website
- Content is King – more content & more pages = more visits to your website & more sales for your business
- Break down your products, services and locations you are targeting. Use different pages for each
- Make good use of the Title tag. Include your most relevant keyword in the Title tag for each page
- Include keywords in your H1 & H2 tags
- Create an HTML & XML sitemap
- Google Places for Business (Google Maps) now shows for many local searches. Google uses a different algorithm for Google Places.
- Get inbound links from local directories & pages and blogs that are about your area
- Create Youtube videos about your business & market and promote these online. Link these videos to your Google Places account using the same Google account as you use for Youtube
- Update your Google Places details regularly
- Invite your customers to write reviews in your Google Local account
- Inbound links are key to a successful website listing in Google
- Google ranks websites according to their importance. One of the ways Google decides how important your website is, is by the number (and quality) of other websites linking to your website
- You can generate inbound links through article marketing, participation in online discussions, writing and promoting blogs, using RSS feeds, getting links on industry specific websites and more
- Contact www.findyoursite.com.au for information about our professional SEO packages
Sucessful Internet marketing starts with a good strategy. Business owners need to take Internet marketing seriously and either learn about it themeselves or use a professional company to set up their website in the correct way.
How to Set Up a Website
If you want to make use of the internet marketing platform to get in touch with your existing as well as prospective customers and boost your business through this then you need a website to do exactly that for you. People often confuse a good website with a well designed website. It is imperative that the layout of your website is pleasing to the eye. But that should not be your number one priority if your goal is to earn profits. And this is where you have to weigh your options and not appoint a web designer in haste.
Doing so will only empty your bank account with little to no help rendered in fulfilling your goal. You need to approach an expert who knows what it takes to make a website SEO friendly because that is what will get you traffic and serve the long term goal. Always and always consider how your website will get you sales leads. Adopt a good layout whilst optimizing every single element of the website so that popular search engines rank you high.
For most clients it makes sense to start looking at your Internet Marketing Strategy before you start building your website. Having a clear goal of what you want to achieve is important and you should talk to us before you start getting your website built. Since Google ranks websites according to their “importance” and this is calculated by the number and quality of inbound links to your website, it may make sense to create some mini-websites before you even register your main domain. We can then use these inbound links from the mini websites to link to your main website. Because the mini-websites are then older than your main websites the inbound links have more value to Google. Google loves inbound links from older, more established websites that your actual website.
Another reason to start your Internet Marketing strategy before you build your main website is you may decide it is better to have two or three websites, especially if you offer more than one product or service. Google likes websites that are very specific and targetting to fewer products and services. This approach may not always work or be practical but it is certainly worth considering. Building several websites may not be much more expensive than building just one website – especially if you are going to use the same design. Please talk to us before you start getting your website built. We offer Internet Marketing and Web Design in Brisbane.
Google Analytics Helps Seo
It is important to understand where your business is heading especially when it comes to online businesses and companies who do a lot of Internet Marketing. Their business entirely depends on the number of customers who visit their sites and do business with them. Google Analytics (GA) is one such tool which helps these businesses track the number of customers who have visited their site and how many have actually done business with them. This analytics tool provides an insight on the traffic that your website has generated. The businesses can also analyze the marketing effectiveness of different internet marketing tools such as pay per click, pay per ad and different marketing initiatives taken by your SEO Company.
The Google Analytics tool is an enterprise class solution that is powerful, easy to use and flexible. The features in this tool would let you know the results in figures. This would help you arrive at a conclusion and track your progress. This tool would also help the businesses understand whether a particular marketing strategy had worked out positively or not. Setting up this tool is extremely easy. Enormous amount of data can be found on who is visiting the site, what exactly they are looking for and how have they found your site.
Google Analytics tool is highly intellectual. You can monitor all aspects with regards to the website traffic right from referrals to search engine. Businesses have to familiarize themselves on how to use this tool or else the effectiveness would be lost. The pages are designed in an easy-to-understand manner. There is a built-in Interface that takes you through various reporting sections on the GA Dashboard. All you have to do is to register by setting up an account through a unique identifier. You would be able to access information which belongs to your site. Access to other sites is possible only if special permissions are provided.
One very important thing about Google Analytics is often overlooked. If you use Analytics Google can see exactly how long someone stays on your website after clicking in from a Google page. Google can therefor judge how relevant your website is to the words someone used to search and find it. It gets a good idea about the quality of your website. Google currently deny that having Analytics on your website helps with SEO, but we have found this not to be the case – especially when working with Google Places for Business. We set up many Brisbane companies up with Google Analytics and have found that by having a Google Analytics account you come up more easily in Google Places, providing of course you also signed up for Google Places. Generally we have found it’s good to have as many Google products as possible linked to your website!
We are a Brisbane SEO Company. We set up businesses with:
- Google Analytics
- Google Webmaster Tools
- Google Adwords (Pay Per Click)
- Google Apps for Business
- Gmail
We offer website promotion packages, Organic SEO Packages and also offer a professional Adwords set-up and management service for companies in Brisbane.
Avoid Black Hat SEO practices
Black hat SEO practices may get you results but in the long run they might put your business in jeopardy. Search engines like Google have now adopted a very strict policy to blacklist all those sites that attempt to desperately gain page rankings using black hat SEO methods. Being in the quest to attain a high page rank you might have come across this concept. In fact companies that promote these techniques bank on the lack of knowledge of marketers who are new to the scene.
Search engine optimisation offers a lot of benefits but there is fine line between doing it right and doing it in a way that attracts unwanted attention. In this context you should know that companies which adopted black hat SEO techniques did so for kicks but today they are suffering from the kind of reputation they have earned. You definitely don’t want to be in that position. Following this path will compromise your goal of earning profits and the trust of your target group.
Most of the black hat SEO techniques center on keyword density. There is a technique called ‘keyword stuffing’ which stuffs a webpage with the keyword. This serves the purpose of attracting traffic but when the person looking at the webpage finds out that he has been taken for a ride and that there is nothing useful he can gain from the site, he becomes displeased. Slowly this news passes on and soon the site becomes blacklisted.
There are tons of white hat SEO techniques that can get you the same results following a legitimate approach. As a marketer you should adopt these techniques and stay clear of false claims that lure you into using black hat SEO techniques. SEO can up your page ranks and make you stick on the first page of search engine listings only when you take the right path.
Whilst it may be tempting to engage in Black Hat SEO practices to cheat yourself to the top of Google search results, we never recommend this. Our clients are Brisbane business owners with real money making businesses, cheating by sending out spun content for articles and spamming forums, guestbooks and using other Black Hat techniques like using link farms invariably get’s your website “slapped” by Google. Black Hat practices may work temporarily for what we call “get rich quick money pages”, for real business owners Black Hat techniques are not recommended. Black Hat techniques are seen as spammy, unethical and are generally unsound as part of an Internet Marketing plan for real money making businesses.
There are many people out there writing blogs for their websites. What they then do is to spin these articles and submit them to article directories. This is not an effective SEO method, although it is a common misconception that it is. Most article directories will happily take articles you have already posted on your blog, just so long as the link you put in the article is one that links back to your website. The pen name should be the same. Do not make the mistake of spamming article directories with spun content. It is a waste of time, article directories have sophisticated methods of detecting spun content and so do Google. Submitting the same article as you posted on your website is usually fine, this is seen as syndicated content – not duplicate content and is a legitamate to get your article published and found.
Get Listed Google Places – Google Local Businesses & Maps
Google has a history of changing their mind on their product names and marketing. Google Local is now called Google Places for Business. It has also been called just Google Places. Google Places for Business are viewable on Google Maps. These listings are now viewable very prominently on the normal Google Search Results Pages. If you search for a product plus a local suburb or city name you will frequently see a list of companies displayed as well as a Google Map marker location on the right side of the page. Contrary to popular belief these listings are part of Organic search and are not Pay-Per-Click listings. The Google places listings are heavily influenced by Search Engine Optimisation. We work with Brisbane companies to improve their listings in Google Places, Google Organic and we also work with Adwords.
People use internet for a variety of purposes. Search engines are used to browse for information regarding to a particular topic, product or service. Some visitors use the internet to browse for local businesses and it is important to be listed in Google Places or Google Maps. Your local presence can be enhanced with the help of these tools. In this competitive world it is always important to stay ahead of your competitors especially in terms of visibility. And that is what these tools offer to the modern businesses. The future growth depends entirely on how well the businesses stay connected with their customers.
Most of us are familiar with Google Maps. These maps are much similar to those maps that we are familiar with. However, you can browse for a small street in a particular city in a particular state or province. Such is the beauty of Google Places and Google Maps. Getting your business listed in Google these tools would help customers find your exact location. You don’t have to do anything extra to make your store visible. All you have to do is just list your store and let the customers find you.
There are different scripting tools through which you can build interactive maps. Potential customers would search these maps for a variety of information such as addresses, hours of operation, photos of the store, products or services and much more. These local businesses might not need a website of their own. It is now easier to list your businesses that too on the first page of search engine like Google that too absolutely free of cost. It is a fact that majority of the searches are performed for local enquiries. And that is why it is important to get listed. You can also add features like customer reviews, citations, keywords, category selection and many more to make it more interesting to your customers.
Free Web Hosting Brisbane
Our web hosting packages include:
- Unlimited Storage
- Unlimited Email Accounts
- Compatible with WordPress, Joomla and many other CMS systems
- 50% Discount on our “Kick Start Internet Marketing” package
- Brisbane based support number
- Free web hosting also available (below)
Free Web Hosting Brisbane
We offer free web hosting in Brisbane. This is offered to charities, schools, and to small businesses with less than 5 employees. We have a state of the art cloud-hosting environment offering high speed web hosting. Our hosting platform is LAMP (Linux, Apache, MySQL and Php). This is suitable for static HTML, WordPress, Joomla, Zen Cart and other PHP based Content Management Systems. This free package gives you up to 1 GB bandwidth and 1 GB online storage which is ample for even for most larger organisations.
This free web hosting package is open to customers in Brisbane only. The package includes free email forwarding to Gmail. You can then check your emails in Gmail or use Outlook or a mail client to pick the emails up via Gmail. This is a perfect system for small businesses because it eliminates any difficulties setting up your email client and any potential email problems. We will set this up for your free of charge.
We offer this as free public service for non-profits. For small businesses all we ask in return is some credit in the form of a short sentence somewhere on your site saying we are one of your sponsors.
Paid web-hosting for those companies requiring more storage and bandwidth is also available and starts from just $20.
Google Webmaster Tools
There are many people who have a website but have not set their site up with Google Webmaster Tools. Such people do not know what they are missing since Google offers great tools top webmasters. This means you can now get information on any SEO, forums, Google rankings and much more. The best part is everything comes for free.
Setting up a Google Webmaster Tools account is quite simple and easy. For this you need to have a Google Account. Once you have set up your account, follow the below mentioned steps;
- The first step is to sign in to your Google Account
- Then, Click on the My Account on the top right hand corner
- Next, click the more >> link at the bottom
- Find and click on the Webmaster Tools in the list
- Next, sign up and then go back to Google.com and then click on My Account. You will find Webmaster Tools displayed as one of the options.
You will also have to verify you own the website. Google provides you with a snippet of code to add to your pages, or you can use a DNS entry or upload a file in order to prove to Google that you own that website.
The best part is Google Webmaster Tools can be used by anybody who has a website. It does not matter whether the site is big or small. It also helps in improving the visibility of website in the search results of Google. Google Webmaster Tools offers a comprehensive report about the visibility of your web pages on Google. All that you have to do is get started and then add and verify your website. You will start receiving information right away.
Google webmaster Tools can be used to get a view of your website and identify problems. You can check out how Google crawls and indexes your website. At the same time you will find out if you are facing any problems accessing it. These tools will help you to discover new links, classify and download very comprehensive information about various internal as well as external links to your website. You can raise a traffic query view and find out which search queries generate more traffic to your website.
Many people do not realise that having Google Webmaster tools on your website actually improves your SEO. Firstly it suggests to Google that your website is active, if you log into your Webmaster tools account frequently Google assumes this is a working website. You can also target a specific country, this is essential if you have a .com address and you are targetting Australia! You simply must get a Webmaster tools account and target Australia in order to get ranking higher in Australian searches! Later we will talk about Google Analytics. By having an Analytics account you not only get up to day statistics which is useful to see the progress of your SEO campaigns but it also tells Google how long people stay on your website. Google currently deny that they use this information in order to assign their quality (page) rank to a website, but we do not believe them. We have seen websites suddenly leap up in the Google results, especially with Google Places for Business Listings. If you have joined Google Places for your business you should really sign up for Analytics it will help you rank and get on the first page of Google. We offer many Internet Marketing packages for businesses in Brisbane, which include setting your website up professionally with Google Analytics and Google Places for Business.
Creating Search Engine Friendly Content
Search engine optimization has given a great opportunity for businesses big and small to tap into new markets that were once inaccessible. It’s because a growing number of users are now online looking to buy things; from daily use products to specialty items. The onus is on entrepreneurs like you to get their attention and convert them into your loyal customers. SEO helps your website rank higher on Google searches getting it more visibility amongst target users.
Creating search engine friendly content is one of the most important components of SEO methods, which can never be overlooked. Powerful search engines like Google tend to index pages with quality content quicker and they end up with a higher rank in searches. Hence the focus should always be on creating high quality content for your website.
Search engines also rate your content based on how informative it is for readers. That makes creating unique, interesting and engaging content for your users imperative. Today users are discerning and cannot be lured by flashy websites and stale content. They need fresh information, which will answer their queries and doubts. Only when they find the content on your website interesting will they come back for more.
Hence you have to ensure that content on your website is frequently updated; it makes your website more appealing to search engines as well. A constantly evolving website speaks of user interest and sends out the right message to the hard to please search engines.
It’s also a well known fact that when you have quality content on your website chances of people linking to your website are much higher. Search engines take notice of that and it goes a long way in ensuring that your site stays high in ranks, as it should be.
