Website Marketing Brisbane
In the 21st-century most people find it more convenient to search the internet when looking for products or services. Whether you have a current website which is not working for you, or don't yet have a website, talk to us. We know you're busy running your business, not tweaking your website so we will come to you for a free consultation at a time convenient with you. Effective website marketing strategies start with the strategy, not the website.
Internet Marketing Brisbane
Internet marketing means many things to different people. Primarily websites should be set up correctly to be Google friendly, which also means people friendly. Content should be presented for not only the reader, but also in a way that Google understands it. It's a fact that quality content gets indexed by Google fastest and ends up higher in search results. The more quality content you have, the more people will link to your website, acting as a recommendation that Google takes notice of. Internet marketing also includes inclusion into web directories and third party advertising on industry specific websites, all of which we take care of for you.
Web Design Brisbane
As part of an overall Internet marketing strategy we also offer a website design service. We work with independent website designers and design agencies to bring you high quality web design and e-commerce solutions that comply to our strict search engine friendly specifications. Our focus is on sleek, fast loading and content rich websites. We can create all types of websites ranging from simple business advertisements and online shops, through to complicated communication and social networking portals. Your website is only a part of your online marketing strategy and it is best to develop a strategy before you start developing a website.
Search Engine Optimisation (SEO) means getting your websites pages listed and ranked well in Google search results so that when someone searches for something relevant your well SEO'd page gets listed nearer to the top of Google Search pages.
There are two main aspects to this:
On-site optimisation: Google looks at your website and uses more than 200 algorithms to determine what your website is about. Off-site Optimisation: Google looks at at what other websites are linking to your website, and how many references there are to your site on other websites. We usually recommend writing useful articles and content on other websites linking back to your website.
You Just Want a Website?
Think of a website as your online showroom. It may look beautiful, but if it's not in a good location and nobody knows where it's at it is useless. Our typical client is a business owner who already has a reasonable website, but it doesn't generate any sales. We focus on getting leads and sales for their business by marketing and promoting their website, developing for them a high ranking in Google search results. Building a website and sticking it online, is not enough. In most cases nobody will find your website even when they search in Google for your product / service and your area. A small ongoing investment in marketing your website is the key to generating sales and business from your website.
If you do not have a website yet, get in contact with us today. We'll explain all aspects of internet marketing and make sure the website you get built is set up correctly for Google.
Websites For Tradesmen
We do Internet Marketing for all types of business, but most of all we like working with trades. We like working for real people with real money making businesses and we love steering them away from "Yellow Book" advertising. It's a fact that many trades related websites are not well deigned, not set up correctly and many tradies do not have the time to learn about Internet marketing. Use this to your advantage, for a small monthly investment be the most prominent tradesman in your field in Google search. For many small business owners we are able to turn their businesses around and generate a high volume of leads and sales for a relatively small investment and can provide references from clients who are getting in excess of $100,000 per month in sales from an online marketing investment of just a few hundred dollars. For those starting out with a small business who realise the benefit of a small monthly investment in promoting their websites we offer a very low cost website design and hosting package that can later be expanded as business grows.
Focus On Sales Not Keywords
There are many companies that focus on getting your site ranking for certain keywords in Google, but you should be wary of companies who advise you on a "long tail strategy" of getting irrelevant keywords with low competition highly ranked. We focus on getting you leads and sales for your business and choose the best keywords and promote your website so you rank for the keywords that give you the best chance of getting customers, not just keywords that are easy to rank for in Google. Also, beware of guarantees for top 10 placements in Google. It's easy to get a top 10 placement for obscure keywords, but at the end of the day it may not help your business very much.
Don’t Hire A Web “Artist”
Many website designers are artists produce beautiful arty designs, but beware! A website which looks good to you and I may not look attractive to Google. We advise you to start looking at marketing your website, before choosing your website designer. Though we can help you with designing a website, in some cases we simply refer you to one of our trusted friends - but please talk to us first, to ensure that the website is set up correctly from day one. Many websites with a "heavy design", particularly those with flash or animations, are not regarded well by Google, which wants to see clear, quality content, rather than arty designs and animations.
Our clients constantly tell us they are disappointed with traditional "Yellow Book" advertising. They say it is expensive, has a low ROI and they don't like being locked into contracts. Radio and TV advertising may work well for some industries, but most viewers aren't interested in their products.
These days people actively looking for your products are doing so online because it is quicker, gives them more information, and is easier than digging around looking for a "yellow book". Advertising on the web is popular because it can be turned on or off as required and there are no lock in contracts for most packages.